Creating Your Online Business Logo For FREE!!
By now I am sure you have read a few of my other posts (click here) about starting an online business and the benefits that come with it. Well this post is focused on creating your own business logo for FREE and without having to use any logo software or being a photo shop wizard.
Why Is It Important For My Online Business To Have A Logo?
Whether you have an online or ‘physical’ business it is essential you have a business or website logo. This puts your business / website a cut above those that do not bother with imagery or logos. If you were to visit a site an were unsure about purchasing a product, what is the first thing you look for? Does the site / business look legitimate / trustworthy? A logo shouts that you are a legitimate and successful business. Many people settle for whatever website host or platform they are using to provide a ‘header’ with just the text of your business. However this doesn’t make your website / business standout or ‘pop’.
SUCCESSFUL Business Logo’s – Keep It Simple
We see company logos everyday and to be honest probably never really study them as we are so familiar with them. There is my first point right there, we are so familiar with them because we recognise them for their simplicity. If I asked you to draw the McDonald’s logo or the Nike logo, nearly everyone would be able to do so, why? Easy, because they are simple to remember. Thats what you should always aim for when it comes to logo’s keep it simple. Sure, add colour and nice fonts but make it easy to read and understand.
Check out some of the logos to you right. McDonald’s, a simple but recogniseable ‘M’. It also has 2 colours Yellow and red. A lot of people try to over complicate their logo’s or the layout of their business website. Yes it can look flash but it can also be very confusing for people to understand what it is you do for a living and how your business can help them.
I Cant Think Of A Design For My Logo…
As mentioned above, the key to a good captivating logo is to keep it simple. people normally fall at the first hurdle when it comes to designing a logo by overthinking the process. if you cannot think of a design or something that links well to your business / website then strip it back to basics. Simply, just write out your company name, do some doodles, get some ideas. For example McDonald’s begins with the letter ‘M’ so they’ve made a big M and coloured it yellow. Simple as that.
My Website Logo
As you can probably see at the top of my page and below, my logo is just writing with some ‘separation lines’ put in place to ‘jazz’ it up a little. You can use bright colours if it suits however the grey goes well with my site theme.
I have also emphasised the W F and Y just in case i want to add my logo to pictures and content I do not want others to copy.
See below a picture on my Instagram page for example
This is taken from my Instagram page. the shortening of W | F | Y makes it easier to add an image to pictures i do not want others to take.
How To Create Your Logo For FREE
Its a common misconception to think you need to pay someone to design a business / website logo for you. I did mine on a tool that most laptops and computers come with. That tool is Microsoft Word. If your laptop doesn’t have Word, it will have a similar programme called ‘word pad’ or something similar.
If you cannot find the Microsoft Word program on your laptop, simply click the menu button on the bottom left hand side of your computer screen and type ‘word’ in the search bar this will ten bring up any software linked to the word, word.
Creating Your Logo
I created my logo by just choosing a simple and readable font and playing around with colours without over complicating things. I always advise, if possible to make your logo on a white background as
a) websites are better with white background and black writing
b) but it also makes life easier if designing fliers or business cards as white is white and you do not have to contend with different background shades.
I recommend you make your logo relatively big if it is writing so it does not pixelate when implementing it onto your site or business documents. The size below is perfect
My logo, doesn’t really describe what my site is about with just the WFY, so I added ‘Affiliate marketing at its finest’ at the bottom to give the reader an idea of what my business is about. If they do not know what Affiliate marketing is most people will google it and find out quick enough. Or they may then visit your site to find out what it is… first bit of traffic done all thanks to a logo.
You can use clip art for images also when designing your logo or shapes from the auto shapes button in Word. Again keep it simple. See another website I owns, logo below. Simply done with the circle auto shape and filling it with a colour and adding the first two letters of the website name.
Once you have your logo designed and you are happy with it, click the print screen button on your keyboard (PrtSc) this will capture the screen image on your logo for you.
Head over to a programme on your laptop called ‘paint’ or ‘3d paint’. All laptops come with this program already installed. Simply search for ‘paint’ in the search bar of your computer.
Once open press ctrl v or right click and click paste. This will paste the screen shot onto your paint document.
Then at the top of the paint page you will see a ‘dotted square’ with select underneath it (See below the arrow I have put next to the ‘dotted square’.) Click that, and drag it around your logo.
Once happy with the crop of your image, press Ctrl and ‘N’ on your keyboard this will open a new document.
Press Ctrl and ‘V’ on your keyboard, this will paste your cropped logo. Simply save as and you have your logo!
There you go its as simple as that, no expensive software or technicalities to worry about.
How To Implement It To My Website
My advice is you look at an online business building platform called Wealthy Affiliate. They provide you with the best tools to create and build you business website and social media pages for FREE. Their easy to follow system will show you thousands of ways to implement images, logos and how to drive traffic to your business website. For more information on Wealthy Affiliate please see the below links for some useful information on WA and how it can help you today.
JOIN WEALTHY AFFILIATE FOR FREE TODAY – NO PAYMENT DETAILS REQUIRED
I hope my post has shed light on how to create your business logo for FREE. If you have any comments or questions please do leave them below.