Make The Most Of Instagram For Your Business

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The purpose of this post is to help aid you in firstly getting your Instagram page attract followers And secondly to then therefore earn an income from your page. Many people ask me can Instagram help my business? The answer, quite simply, YES.

What Is Instagram And How Can It Help My Business?

According to the ‘Instagram help page’, Instagram is a free photo and video sharing app available on Apple iOS, Android and Windows phone. People can upload photos or videos to our service and share them with their followers or a select group of friends.

Once you have signed up or logged in to your Instagram page there will be several parts of your page you will need to fill in to increase your chances of attracting followers to your page.

Your Instagram Page Info

Your profile picture

Your profile picture is important for your business. It helps the potential follower understand what your page is about and what quality of content to expect when following you. I advise the best profile picture is either a simple business logo that is clear and legible (if the picture is text). You can put a picture of yourself but try to avoid the types of picture you would use on your personal profile. Personally I always think unless your sprawled across a Ferrari then a logo is a better way to attract followers to your page. Or if you are aiming to put a profile picture of yourself or if you cannot design your own logo then a picture like the one in my about me page always works well. As it shows a professional side to you.

My Logo / Picture Is Too Big For My Instagram Page

Don’t worry, this is quite common and it was a problem I came up against a few times. I kept trying to redesign my logo and making the text smaller or the logo itself smaller. However, the problem with that is it can then effect the quality of the image therefore making it blurry or hard to read. I’ve found the easiest way to resize your image to suit Instagram perfectly is the app ‘Instaframe’ this is available in the App Store. It’s purposely designed to amend images for Instagram without affecting the quality of the image. This app is free to download and although it prompts you to take out a monthly free, I just press the close button and you can carry on editing for free.

 

Your Page Bio

Your page bio will appear under your image. This is a section in which you can write a brief description about your business. You are given limited information so make it brief but informative. See below my bio on my Instagram page. Don’t worry about implementing your website link there is already a section for this. I recommend a quick but informative description about your company. Insta Bio

 

Attracting Followers To Your Page

Attracting followers and traffic to your Instagram page is very important as not only will it allow your page to grow it will also direct your following and even ‘page browsers’ to your website. So if you imagine how many Instagram business pages you’ve visited; I can pretty much guarantee you then checked out their website link in their bio. Just imagine if every person who eventually follows your page visits your site and then every page browser visits your site, you’re going to have a great amount of traffic visit your site. We all know what that means… sales

Sales

Using Hashtags Correctly

Its essential that you use hashtags correctly if you want your page to grow.

Firstly, lets see what a hashtag is.

A hashtag is a word or phrase preceded by a hashtag sign (#) used on social media websites and applications, especially twitter and Instagram to identify messages on a specific topic.

For example if your post on Instagram was about football for example then you can add hashtags like #football #sport etc. this will attract other pages who have this interest and therefore potentially grow your page.

See a post from my Instagram page below showing relevant hashtags.

wfy insta #

 

 

 

 

Tips For Growing Your Instagram Page

1. Post consistently (at least once a day)

2. Try videos, live videos and stories

3. Study & use relevant hashtags

4. Share user generated content

5. Collaborate with other accounts

6. Post at your best times

7. Understand your analytics

8. Engage with your followers

9. Engage with other accounts in your niche

10. Host contests and giveaways

Adding Stories To Your Page

Adding stories to your Instagram page is a good way to show people what you / your business is up to without ‘spamming’ them with posts every 5 minutes.

What is an Instagram story?

Instagram Stories is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format. … In both apps, content is available for only 24 hours from the time of posting. Stories allow the addition of text, drawings and emoticons to images or video clips.

As you wills see above stories only last 24 hours. However, if important enough, you can ‘pin’ them to your Instagram profile just below your Bio. You can give them headings so visitors to your page can view them as many times as you want. See below for example.insta story catergories

 

Notice the circles below the ‘edit profile’ button. These are the stories I have saved so followers can see them constantly and as many times as they want. So for example the make money button will show stories I’ve posted relating to how I make money online. The W | F | Y info button provides info n my business and who I am, the YouTube button shows my YouTube channel and how you can access it, the success stories show the successes of me and other affiliate marketers.

GAIN EVEN MORE FOLLOWERS!!!!

So as you can see from above there are many ways to promote your business on Instagram. However, what I am about to tell you now is an even greater way to grow your following. I am a member of the best online business building platform (I am using the platform to type this post). The amazing platform I am talking about is called Wealthy Affiliate. This platform has millions of other online business owners who are looking to grow their business. The other marketers are known as ‘the community’. The reason for this name is that we are all a community at Wealthy Affiliate, everyone helps each other grow their business as there are millions of niche’s out there to promote as a business.

So how does this help me? I hear you ask. Quite simple really. Not only does Wealthy Affiliate train you from the very start (for FREE) on how to build a website and grow your business (that’s how I learnt online marketing) you have access to millions of other community members who will comment on your website posts and social media platforms to help grow your business. Remember, the more followers and traffic to your social media, this potentially leads to sales!

I hope the above information has helped you understand Instagram, how  to utilise it for your business and hopefully I have helped answer the question can Instagram help my business. If you have any comments or queries please do leave them below.

p.s. Please follow my Instagram page below, private message me saying ‘website’ and I will follow your page back

16 Responsesso far.

  1. Tom says:

    Hey,

    Excellent article. Really informative and insightful as I have never used Instagram for business, or ever for that matter. I am mainly using LinkedIn, Facebook and starting to use YouTube.

    Perhaps Instagram what I look into next when I am further down the line with the other platforms.

    Thanks for sharing and thanks for educating us on Instagram for business. I think a lot of people will benefit from this article and your site. Keep up the amazing work.

    All the best,

    Tom

    • Russell Amos says:

      Hi Tom thanks for your comment. Your social media platforms you are using are also very good platforms to promote your business. As you say, maybe give Instagram a go soon and see how it helps your business. If you require any help please do not hesitate to contact me.

  2. Kathy says:

    Thank you for sharing these useful tips on growing instagram followers. I’ve been focusing a lot on Pinterest, but will definitely start adding stories and pinning them to my profile:)

  3. Damon says:

    I’ve recently started up a business Instagram account and need all the help I can, so thank you for this great post outlining key points of how to build a solid following.
    Thank you for the guidance.

  4. ty Chan says:

    Your article is very useful. I have been using Instagram to promote my business. But I don’t have many followers. Maybe my posts don’t reach many people.
    I also suggest using Linktree so that you can add your links (FB page, youtube channel) on your profile page. It’s good that you can add a few links of your company on IG profile page.

  5. umar saleem says:

    Thank you for this, I haven’t been using Instagram for my business efficiently so far so I’m going to spend some more time on it.

  6. Ivan says:

    Fantastic! Thanks a lot for sharing this guide mate. I was thinking about Instagram, but I’m not yet in that stage with my business. I have an idea of promoting laptop lifestyle via Instagram and then, a certain company that teaches about online marketing. The content would be images from travels and cool workplaces such as coffee shops, beach, etc. However, for now, I’m doing a prep-work and collect information that will be useful when I decide to start and your article was one of the better out there. Thanks a lot for sharing! I’m gonna bookmark this page for the future reference.

  7. Rajith says:

    Hi Russel,

    Thank you very much for this post. I am learning about instagram to use in a business of mine and this article is gold for me. I have saved it and will refer again and again.
    Wish you all the best.

  8. Hello Russ – really great content. I didn’t know how to use Instagram to grow my business, so now I will add that to my “To Do” list. Easy to follow information about posts, stories on Instagram. I will be putting this new found info to work for my business.
    Thanks,
    Nancy M Hamar

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