Using Pinterest To Grow Your Online Business

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There are many social media platforms you can use to help promote your business such as Facebook, Twitter, Instagram, Linkedin etc however I find Pinterest is a great way to promote your website and its really easy to do! I am asked quite often how can Pinterest help my business?

Firstly, as always, if you are not familiar with Pinterest, please see the below description of what Pinterest is.

What Is Pinterest?

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales.


The Other Social Media Platforms

As previously mentioned there are many social media platforms out there that can help you build your business. However, I find although these are free some of them come at another type of cost, frustration. Personally, I am not a huge fan of Facebook, the reason being is I find that they make it very difficult to create a business page; you must have a personal account to link the business account and even then the powers that be at Facebook still make it difficult to authorise an account. I have had 2 successful attempts for my business.

Instagram, however, is a great tool to build your business. See my Instagram page by clicking the image below and also see my post on how to utilise your Instagram business page.

WFY instagram

Twitter is also anther useful tool, but again they can be a bit harsh with the authority of your page.

How Can Pinterest Benefit My Business?

Pinterest is a very simple tool but it can be very effective in promoting your website to others. As described at the beginning of this post, Pinterest allows you to implement pictures and videos from your website in order to promote a particular part or page of your site.

Let’s be honest, we live in a lazy age now. People would rather look at pictures or watch videos of products and services rather than read about them. This is where Pinterest is your friend. Pinterest utilises imagery to capture people. Why write hundreds of words when you can chuck a picture out there for all to see? After all a picture paint’s a thousand words and all that.

Once posting or ‘pinning’ pictures on your Pinterest page, people can find these images and you can link them direct to your content from your business website. This can lead to sales and traffic to your site.


How Do I ‘Pin’ An Image On Pinterest?

There are a couple of ways that you can pin images onto your profile. However, I find the easiest way is simply by copying and pasting a link from your website, then as simple as that your post is out there for all to see!

Please see a step by step guide on how to this below:

  1. Login to your pinterest account (if you do not have one you can create one for free)
  2. Once you are logged in you will see your homepage / welcome page. Simply click the ‘+’ button at the top of the page
  3. Click that button (see image below)
  4. it will then ask you if you want to create a pin or board – click pin
  5. this will display a Grey box which has ‘drag and drop or click to upload’ written inside it. You can import this way. However, I find clicking the ‘save from site’ button is much better (pic below)
  6. Click the ‘save from site button’
  7. simply paste your website page link / URL that you want to take images from
  8. this will bring up all images from this post.
  9. Select which picture you want to pin
  10. Add a title and description to the image and hey presto! You’re done! (I advise you also paste the website page URL into your description to help with traffic).

Pinterest + button

Save from site

What Is A Pinterest Board?

A Pinterest board is somewhat of a ‘category’ if you like, it organises your pins into categories. For example if your niche was healthy eating you may have a board for healthy eating recipes, this will contain images from your site that link to healthy recipes. Or you could have a board for products that help with healthy eating, so juicers or blenders etc. This just helps you organise your pins into relevant categories. To create a board on Pinterest simply follow the same steps above but at option 4. Select create board instead of pin and again, just like that you have yourself a Pinterest board for your range of different pins!

When Should I Post On Pinterest?

The simple answer to that is as often as possible. The more content you pin the more chance you have of driving a good source of traffic to your site and therefore clinching sales. I tend to pin pictures form every post I create on my blog.

Taking Full Control Of Pinterest For Your Business

Before you get pinning. I would like to talk to you about an online business building platform that I am a member of that’s helped me create this site. The platform is called Wealthy Affiliate. They offer training on building your online business and offer this training for FREE. My business would not be where it is today without Wealthy Affiliate. Kyle (the founder) and millions of other marketers will help you grow your business and key tools like social media (Pinterest included).

For more information on Wealthy Affiliate and how it will benefit you, please see the below articles.

2020 Wealthy Affiliate Review


Best FREE Online Marketing Training

I hope this article has helped answer the commonly asked question of how can Pinterest help my business. If you have any comments please leave them below.


10 Responsesso far.

  1. Janet says:

    Hi! Thank you for sharing and guiding the step by step way to do Pinterest. It seem like you really learn alot of stuffs from Wealthy Affiliate. I will spend some time to look into it. Thank you!

  2. Very timely post… I’m just starting to get involved in Pinterest and trying to maximize my reach using this site. I agree with you that Facebook is not that friendly to work with at times. How do you grow your Pinterest followers?

    • Russell Amos says:

      Hi Bob thanks for your comment. Yeah I’m not a huge fan on Facebook. Their loss though hey? Many ways to grow following. Chucking your link out friends and family. But through quality content is the best way.

  3. Barry says:

    Hi Russ, thanks for the post, this is a great help to me. I have wondered about pinterest. Now I will follow your advice. Also agree with Facebook experience, I have had also big struggles in that space. Regards Barry

  4. Agnes says:

    Great post, I just started to use Pinterest recently and I can slowly see the engagement from the audience.
    I’m just discovering how to create some awesome pins with Canva, it’s actually fun thing to do:)

  5. Hi Russ, thanks for this great article about using Pinterest. I need to learn more about it, although I have an account there. You’re right that a lot of people prefer pictures and videos over reading now and much as we might lament that fact we can’t change it.

    I’m a big believer in focusing energy on things I can control. Great article!

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